In the tried and tested Palestinian style, the flotilla’s organizers made sure to have on board children, elderly people, and Europeans, whose possible injury would certainly make the Israelis look bad. They couldn’t have cared less about that. They anticipated correctly that Israel was certain to inspect the ships for possible smuggling of armaments and ferrying in gunmen, that casualties were likely, and that the world would condemn Israel for defending itself. Easy, once you have the template for it.
Turkish sponsorship of this stunt is the one thing that matters. Whipping up anti-Israeli hysterics, the Turkish prime minister and his government openly declare that Turkey now opts for a Muslim and not a secular or Western identity. The consequences of losing Turkey are going to cause a lot of grief to a lot of people.