Interesting piece on the idea that "virtuous [i.e., environmentally conscious] shopping" makes the consumer feel free to behave worse in other ways than he would if he shopped unvirtuously. (Via Instapundit.) The subtitle is, "Can organic produce and natural shampoo turn you into a heartless jerk?" With a lot of greens (meaning people, not vegetables), that gets it backwards. Going green didn't make them obnoxious. They were obnoxious to start with, and they adopted greenness as easy moral cover. I'm sure most of us can think of people who use the cloak of conventional religion that way.